Each applicator has its own unique visual and tactile appeal.

The Rexam Personal Care Division has created what it calls “a new significant lipgloss applicator category.” The initial collection, called Glossy Days, includes eight patented lipgloss applicators, each with its own unique visual and tactile appeal. Rather than a simple brush, or flocked tip, each Glossy Days applicator’s geometry and material—soft, transparent and flexible—is designed for “clean, comfortable, elegant and fun usage that enhances the consumer experience with a unique tactile sensation and provides perfect makeup results”. In addition, a flexible wiper is designed to permit easy and efficient application. Available for a selection of Rexam stock products and fully customizable as well, the Glossy Days collection will be refreshed every nine months.

More info: www.rexam.com